Resumen del Proyecto

Este proyecto en Hangzhou para WestLake Select Store se centró en a compact neighbourhood store combining premium groceries, lifestyle goods, coffee service, and curated local products. El objetivo no era solo instalar más estanterías, sino crear un sistema que mejorara capacidad, seguridad y velocidad operativa.

Runda Rack reviewed the movement of goods, staff routines, available space, load requirements, and the points where time was being lost. The final design focused on wall-mounted display systems, slim centre gondolas, a smoother checkout queue, and lifestyle feature shelves.

Cliente y Contexto del Mercado

In China’s dense commercial and industrial environment, every square metre must work harder. WestLake Select Store needed a rack system that could support change, reduce daily friction, and remain clear for staff, shoppers, inspectors, or forklift operators.

The project therefore required more than standard shelving. It needed a layout logic that could support seasonal changes, campaign peaks, replenishment, cleaning, audit control, and future expansion.

El Reto

El reto principal fue que the store wanted a boutique atmosphere but had very limited floor area, so every shelf had to carry stock while still feeling open and curated. This issue affected productivity, safety, inventory control, and the quality of presentation or storage.

The site also had to keep operating. Existing stock, deliveries, customers, forklifts, production shifts, or sanitation windows had to be respected during installation.

Solución de Ingeniería

La solución fue shallow-depth wall bays, mixed steel-and-wood finishes, vertical category zoning, and low gondolas that preserved eye contact across the store. Heights, depths, finishes, protection accessories, and label positions were selected according to the real flow of products and materials.

The layout separated high-frequency and low-frequency areas, clarified display, reserve, inspection, and dispatch positions, and reinforced zones exposed to impact, humidity, or heavy handling.

Instalación y Entrega

Mockups were reviewed on site with the store team so shelf heights, basket angles, and checkout impulse positions could be adjusted before full installation. Components were sorted by zone and numbered so installation crews could move quickly from unloading to assembly.

Critical areas were completed first. After each phase, the team checked replenishment, picking, cleaning, customer circulation, or forklift routes before migrating the next zone.

Impacto Comercial

The shop gained more visible assortment without losing its relaxed neighbourhood feel, and staff could restock fast-moving categories from hidden lower storage. The result was not only more capacity, but better control of the whole operating environment.

Los indicadores clave fueron Display Capacity +26%, Checkout Flow +32%, Visual Openness Maintained. These figures show that storage capacity becomes valuable only when teams can use it quickly, safely, and consistently.

Valor a Largo Plazo

WestLake Select now supports everyday convenience and weekend browsing, making the rack system part of the brand experience. The client now has a clearer standard for future upgrades and site planning.

Para Runda Rack, este caso confirma que cada entorno requiere una lectura específica del sitio, no una especificación genérica.