نظرة عامة على المشروع

ركز هذا المشروع في Shanghai لصالح Aurora Fresh Retail على a flagship imported grocery store serving office workers, expatriate families, and high-income neighbourhood shoppers. لم يكن الهدف مجرد إضافة رفوف، بل إنشاء نظام يدعم السعة والسلامة وسرعة التشغيل اليومية.

Runda Rack reviewed the movement of goods, staff routines, available space, load requirements, and the points where time was being lost. The final design focused on boutique gondola shelving, illuminated end caps, wine and delicatessen feature bays, and a warmer store journey.

العميل وسياق السوق

In China’s dense commercial and industrial environment, every square metre must work harder. Aurora Fresh Retail needed a rack system that could support change, reduce daily friction, and remain clear for staff, shoppers, inspectors, or forklift operators.

The project therefore required more than standard shelving. It needed a layout logic that could support seasonal changes, campaign peaks, replenishment, cleaning, audit control, and future expansion.

التحدي

كان التحدي الرئيسي أن low-margin grocery volume had to coexist with premium cheese, wine, bakery, and health-food categories that needed theatre and careful light control. This issue affected productivity, safety, inventory control, and the quality of presentation or storage.

The site also had to keep operating. Existing stock, deliveries, customers, forklifts, production shifts, or sanitation windows had to be respected during installation.

الحل الهندسي

تمثل الحل في slim powder-coated uprights, wood-grain trims, hidden LED channels, reinforced base shelves, and movable promotional islands. Heights, depths, finishes, protection accessories, and label positions were selected according to the real flow of products and materials.

The layout separated high-frequency and low-frequency areas, clarified display, reserve, inspection, and dispatch positions, and reinforced zones exposed to impact, humidity, or heavy handling.

التركيب والتسليم

Installation was divided into deli, dry grocery, imported beverage, and checkout impulse zones so the supermarket could keep partial trading open. Components were sorted by zone and numbered so installation crews could move quickly from unloading to assembly.

Critical areas were completed first. After each phase, the team checked replenishment, picking, cleaning, customer circulation, or forklift routes before migrating the next zone.

الأثر التجاري

High-margin products moved to eye level, end-cap promotions became visible from longer sight lines, and weekly display changes required fewer staff hours. The result was not only more capacity, but better control of the whole operating environment.

كانت المؤشرات الرئيسية هي SKU Density +22%, End-cap Visibility +31%, Re-merchandising Time -40%. These figures show that storage capacity becomes valuable only when teams can use it quickly, safely, and consistently.

القيمة طويلة المدى

The store now has a premium retail system that still has grocery-grade durability, creating a repeatable model for future Shanghai neighbourhood stores. The client now has a clearer standard for future upgrades and site planning.

بالنسبة إلى Runda Rack، يثبت هذا المشروع أن كل موقع يحتاج إلى تصميم خاص وليس مواصفات عامة.